Your billing software knows what was billed. It doesn't know how patients found you.
Every bill is recorded. But ask a few simple questions, and nobody in the building can answer:
- How many patients came to you for the first time last month?
- Out of all your patients, how many were new and how many were old patients coming back?
- Which areas do your patients come from? Has that changed in the last two years?
- The board, the Instagram page, the Google ads you pay for: how many patients did they bring?
- When someone calls about a treatment and never comes, does anyone write it down?
These are not hard questions. Billing software was simply never built to answer them. The answers are already sitting in your bills. They have never been pulled out and shown to you.
Pulling them out is where we start.